In-Content Advertising
for Publishers, from Rembrand
Unlock Hidden Revenue in Your Existing Premium Content
Premium Content's Hidden Revenue Challenge
Traditional Model Limits
  • Finite inventory
  • Ad load constraints
  • Programmatic commoditizes premium content
  • Sales teams lack innovative formats
Audience Behavior
  • 90% skip ads if possible
  • 85% use second screens to avoid ads
  • 35% switch platforms completely
Your existing inventory has untapped monetization potential—you've been leaving money on the table.
In-Content Advertising: The Solution
No Upfront Costs
Zero risk, no minimum commitments required
Complete Control
You decide what, when, and how to monetize
No Increased Ad Load
Maintain audience experience quality
Revenue Share Only
Paid only when content airs
A zero-risk solution that enables you to identify, package, price, and monetize virtual advertising placements (VOOH and VPP) directly within your premium video content.

This is the first no-brainer solution for TV and CTV publishers—everything to gain, nothing to lose.
How ICA Works: Two Integrated Components
VISTA
Identifies, packages, prices, and pitches virtual inventory
  • Analyzes content library for VPP and VOOH opportunities
  • Creates compelling virtual placement proposals
  • Integrates with your sales workflow
  • Tracks inventory across content portfolio
AI Studio
Analyzes, renders, and naturally inserts placements
  • Identifies optimal placement opportunities
  • Renders 3D, photorealistic virtual assets
  • Inserts placements with broadcast quality
  • Maintains content integrity
VISTA identifies the opportunity; AI Studio creates the reality. Together, they transform existing content into monetizable assets.


Zero Risk. Complete Control. Aligned Incentives.
01
Discovery (Free)
Upload inventory → VISTA analyzes content → Identifies virtual placement opportunities
02
Packaging (Free)
Create proposals with VISTA → Package opportunities with standard ads → Build new deal structures
03
Monetization (Revenue Share)
Brands purchase placements → AI Studio inserts content → Content airs to audiences
04
Payment
Rembrand receives agreed-upon revenue share only when content is delivered
✓ No platform fees
✓ No setup costs
✓ No minimum commitments
✓ Content stays completely private
✓ 100% control over activation
✓ Say "no" to any placement anytime
Abundant Virtual Placement Opportunities
Virtual Out-of-Home (VOOH)
  • Virtual billboards and signage
  • Virtual screens and displays
  • Environmental advertising that tells a brand story
Example: A beverage brand billboard visible through a car window in a street scene
Virtual Product Placement (VPP)
  • Branded products naturally integrated into scenes
  • Contextual brand appearances
  • Sponsorship integrations
Example: A character using a branded product or wearing branded apparel

Every scene is a potential monetization point. No production costs, no re-shooting required. Placements feel natural—no increased ad load.
New Sales Opportunities for Your Team
Standalone Placements
Entry-level offering for new advertisers. Single brand per placement with low barrier to entry for customer acquisition.
Integrated Packages
Bundle VOOH/VPP with traditional interruptive ads. Drives higher total package costs and layered reach within premium shows.
Surround Packages
Contextual and audience-targeted virtual placements. Target specific audiences without increasing ad load across your catalog.
Premium Extensions
High-value add-ons to existing upfront deals. Multiple brands per show in different scenes maximizes inventory utilization.
Upfront & Scatter Benefits
Lead with premium content powered by virtual placements. Support with longer-tail content to maximize total revenue per show/season.
Early Results Speak for Themselves
3x
Revenue Per Episode
When virtual placements are strategically integrated
Revenue growth without: Additional production costs • Increasing ad load • Cannibalizing existing ad sales
Bell Media
Canada's leading media company—early adopter integrating VOOH and VPP across premium content portfolios
Hallmark Media
US premium content—early adopter seeing exceptional response from advertisers
Warner Bros Discovery
Early adopter capturing new revenue streams from existing inventory
Advertisers get unskippable placements in premium content. Publishers get new revenue streams. Audiences get contextual, non-interruptive advertising. Win-win-win ecosystem.
This Is Your Window to Lead
Early Adopters Win
Capturing best inventory and building advertiser relationships for these formats
Act Now
Publishers who wait will compete on commodity bases—your premium content is your differentiator
Set the Terms
First-movers set the pricing and terms as upfronts evolve to include virtual placement categories
VISTA + AI Studio make virtual placements accessible—not just for major studios. You can implement this immediately with zero risk for early revenue capture.

Advertisers are actively seeking formats beyond interruptive ads. Audiences reward non-interruptive, contextual advertising.
Let's Get Started
Initial Conversation
Brief discussion about your content portfolio, 2026 upfront strategy, and advertising goals
VISTA Onboarding
Load sample of your premium content. VISTA analyzes for virtual placement opportunities and delivers opportunity report with revenue potential
Proposal Development
Your sales team works within VISTA to create proposals, package virtual placements into bundles, and develop pricing structure
Launch
Begin pitching new virtual placement offerings, book first advertisers and campaigns, activate placements and receive revenue
Timeline: Ready to go within weeks, not months. Try VISTA with sample inventory at no cost, see the opportunities in your content, and make an informed decision about full rollout.
Uncover discovered revenue.
Your premium content contains untapped virtual placement opportunities worth significant revenue—up to 3x per episode. With zero risk, no upfront costs, and complete control, you have everything to gain and nothing to lose.
Schedule your VISTA opportunity analysis today.